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Case Study

SEO Marketing Case Study

We helped to increase their bookings by 60% in just the first 3 months. Here’s how we used search engine optimization.

Intro

Improving Marketing ROI for a Commercial Cleaning Company

How we sustained existing customers, grew conversions and lowered costs with a powerful SEO strategy and audit.

Our client, a commercial cleaning company in Dallas, TX, previously hired another Search Engine Optimization specialist but with no real strategy in place to grow bookings and appointments.

Their website collected just 14 leads per month. When they made the decision to partner with WorqFlow Consultants, we tripled their numbers to 41 leads by the end of the 4th month, and we continue to grow their business today.

Our Campaign By Numbers

193%

increase in number of
leads per month

372%

improvements in
site speed

60%

more bookings in the first
3 months and growing

Challenge

Catching Up with the Competition

Our client is a privately-owned company who has been servicing the area for nearly two decades. They recently discovered why they were not retaining and clients and gaining new ones, as their marketing efforts lagged far behind their competition, especially digitally.

Their competitors were having marked success via digital channels while our client primarily relied on conventional marketing. This is were we stepped in to help them gain visibility on search engines, on keywords that matter.

Their Goal

Getting New Clients and Retaining Existing Clients

We helped our client define the goals and targets for their average monthly spend on marketing. Previously, they had spent nearly $5,000 per month on combined digital marketing services, with less-than-satisfactory results. When we initiated the first set of goals, with a clear roadmap agreed upon, it was time to clean up their website and get started on growing their online presence.

Our Solution

Focus on What Works and Change

Our team’s experience has enabled many businesses to thrive against competition, seen up against franchises.

Before we started implementing optimizations to their website, we audited the existing site understand the opportunities to improve their traffic and conversions.

Our roadmap established the foundations needed to grow their website traffic with all the essentials such as Google My Business page setup, Schema Implementation and Keyword Research.

Once the essentials to our roadmap were implemented, we then cleaned the content and removed the unnecessary elements to improve their site-speed and user experience as we proactively reviewed the performance each month to our updates, and reactively modified them.

For keywords that were underperforming and couldn’t be helped with improved copy, we simply removed them.

Once we started to gain traffic from specific keywords and search strings, we began to expand the list of targeted keywords to attract new customers, and build awareness to pre-existing clients.

Their Success

The Winning Strategy

Search Engine Optimization was critical in growing from a privately-owned cleaning company who cared for a handful of small office spaces, to attract a new type of clientele including commercial business centers and corporate offices.

The evolution of their clients, transformed the success of their business in many ways including:

60%

by the start of the 4th month working with us

1720

websute visits compared to 312 the month before starting

113

new inquiries since starting the first SEO campaign with us

18%

of bookings were repeat hires from customers last serviced more than 12 months ago

Search Engine Optimization Done Right

Our client was a privately-owned cleaning business with a long history of servicing their area. Being in a large and competitive market for commercial cleaning services, the result of Search Engine Optimization allowed them to have visibility into the demand for residential cleaning.

Our Search Engine Optimization solutions enabled them to pivot and expand their fulfillment to cater residential clients in their local area who needed housekeeping services.