Case StudyLocal SEO Campaign Case Study
We did a local SEO initiative with our dermatology partner and it totally transformed them. They went from a small physician site to a well-known hub for info on skin conditions.
Local SEO Generating Results for the Health & Wellness Industry
Injecting local traffic to increase the impact of a dermatology practice
They had everything for them. They were two highly skilled practitioners, graduated from prestigious universities and won various awards. They invested heavily in their new practice, but growth was slow, if not stagnant. All their patients came from word of mouth or referral. They needed a growth engine. They had a website, but the visits were low, while competitors who ranked high on Google seemed to grow faster and faster.
Our Campaign By Numbers
most keywords valuable at the
1st position after 6 months
keywords on the 1st page of
Google after 6n months
keywords on the 1st page of
Google after 18 months
Being Recognized as Providing the Best Skin Care in the Area
They opened their practice with one simple goal: providing the best care possible, with the most advanced technology available. The competition was more traditional in their solution, and they were sure they would make a dent in the local market. Their patients were happy, and, good thing, loyalty was high. But they needed more, faster m and wanted to focus only on what they are excellent at; dermatology. That where we intervened, leveraging local traffic to bring a new influx of patients
Becoming the Reference Dermatologist on the Local Market
Their natural network was referring them to a steady influx of patients. But with all the investments done, they needed to take their practice to higher levels. They knew they had the skills and competencies to become the go-to dermatologist in town. In the days where 77% of patients are searching for their doctor online, being on the top spot of Google was the way to go.
Optimizing for Local Search
In the first month, we started by researching and creating a keyword strategy that focused on local keywords and booking intent. For example, our client’s website ranks in the top spot for “dermatologist + location.”
Ranking for keywords that are based on geolocation is important for searches via mobile: 56% of searches are now made from smartphones and tablets. Up to half of all local searches resulted in inquiries and bookings via phone call.
We then focused on setting up the practice on popular business review sites and data aggregators. Specifically, Google My Business, Bing Local, YellowPages.com and Yelp plus up to 30 more sites that were healthcare-related.
Critical to the review site and local citation strategy was ensuring that the name, address and phone number (NAP) were accurate and consistent across review sites, their Facebook profile and their website. Consistent NAP data is a ranking factor for Google’s local search results. 93% of search results with local intent see Google’s local results.
In the second month of the campaign and beyond, we continued building local citations which help give Google a clearer picture of our clients practice and their location.
The Winning Strategy
After just 6 months of our local SEO services, this Dermatology Clinic has become the new player locally. 12 months after, they are the reference.
rank on Yelp, Yellow Pages, Bing Local and Apple Maps
position in the local search results for 10 keywords
visits to their website on a monthly basis
Dominating Local Search
With an online presence reflecting their talent and skills, our clients have expanded their operations. They hired two more doctors, and are planning to create a satellite clinic on the other side of town to be able to treat the amount of patients who are inquiring on a daily basis.
Right now, they rank:
10 Keywords on 1st Position in Google
skin doctor [city]
skin doctor [region]
34 keywords in positions 1-3
33 keywords in positions 4-10
76 keywords in positions 11-20
For a total of 143 keywords on the first page of Google.