6 Tips On How to Convert More Website Visitors in to Patients
When it comes to converting visitors into patients, the more proactive you are, the higher your conversion rate will be. HOWEVER, going overboard can often hurt more than it helps. For example, offering a free gift mailed to your patient as an incentive to schedule an appointment can have unintended consequences and may actually cause your conversion rates to plummet. Below are six recommended best practices for increasing conversions.
1. Keep New Content Fresh and Informative
New content is the dynamic driving force behind the success of every websites. Content should be fun and informative, but never boring. It’s all about keeping your story fresh and interesting while maintaining the level of credibility you already have with your site visitors. To a large extent this is possible through good writing.
A study published in BMC Medical Informatics and Decision Making revealed that physicians who blog are 55 percent more likely to convert website visitors in to patients. Blogging is a powerful tool that many doctors overlook as a viable marketing channel. With more than 3 million blog posts published daily on WordPress alone, it’s critical to keep your content fresh and informative so you can stand out in the crowd.
2. Improve Website Search
It can take a considerable amount of time and money to develop your website and make it search engine friendly. Whether you are ordering a new website through an online marketing provider or using WordPress you can be sure that the development process involves several keyword analyses.
If the website is not created in consultation with Google and includes keywords for which there is not traffic, you can be pretty sure that your site won’t come up very high on search results. What everyone should know is that almost 3 out of every 4 people who visit your site will go away because the pages are not relevant to what they searched for.
Before you begin investigating ways to improve website search, make sure your website can be easily found in Google. The best way to do this is to submit your website URL to the search engine by using Google’s Webmaster Tools. Then, you should also review your websites existing meta tags, as well as the content of your pages and images. If everything looks in order, then it’s time to consider how you can improve your site so it will appear higher in search results for pertinent keywords.
3. Localize Your Website
One thing we all know is that the internet is global. But what you might not have realized is that it is also hyper-local. We’re consuming information in real time from wherever we are, at whatever time of day. And with so many of us online, the web has become fragmented, with different groups of people looking for information about different things at different points in time.
There are numerous ways to convert more people visiting your website into paying patients, including local search optimization and social media integration. However, there is one tactic which can be extremely effective for many practices: localizing your website.
You’ve no doubt heard that your website should be localized. It helps provide a better user experience for those who visit your site from another country and might be using applications like Google translate or Chrome browser settings for other languages. Not only does it help with SEO but it provide a better user experience.
4. Keep Website Updated with Content
If you have recently started a new medical website for your practice, then you want to be sure that as many people as possible connect with your new site. Many expert web designers suggest that one of the keys is to offer new content regularly and frequently to visitors. It can be confusing how to make this happen, but there are a number of different ways you can create interesting content and deliver it right on your own website.
Keep your WordPress site up-to-date with new content. This will require regular (weekly or biweekly) blog posts by you, the provider, about new services, special offers or other health related happenings. Doing this will keep your site updated with fresh content as well as provide a path for patients to ask further questions or discuss certain topics that they found interesting.
5. Add an Appointment Scheduler
My recommendation is that you include a call-to-action for online scheduling of appointments. The best way to accomplish this is by having a live chat feature on your website. Patients prefer to schedule their own appointments online. They are so used to doing it this way because of how easy it is to use the Internet. Another reason they want to make an appointment online is that they can do it from any device including their phone.
To get more patients through your door you’re going to want to make it as easy as possible so you don’t miss another opportunity. Using an appointment scheduler tool allows you to build trust and convert them into patients faster and easier – the website can take care of itself.
6. Include Customer Reviews and Ratings
Reviews and ratings are now a key part of the online experience, not only for consumers but also for medical practices. Review sites and pages are great for doctors because they tell them how patients feel about their services, which provides useful information that can be used to improve the experience that people receive in their offices.
How will you choose where to go for treatment or procedure if you don’t know anyone in the area? How about how much to pay for a doctor’s services? We all go online now days to see what people are saying about a doctor, and your potential patients are too.
While it’s true that many businesses view websites as something to make them appear more professional or official, we know there are many businesses who use websites to actually increase their revenue. With a website designed for medical professionals, we can help you attract more patients and increase your revenue. As the leading web design consulting firm for medical practices & health practitioners across the country, we can build a professional website that will grow your practice.
Are you trying to figure out which direction will be best for your company? We’d be happy to talk with you about how we can help you. Click here to contact us for a free consultation. Our team has worked with a number of clients on marketing strategy, helping them to determine the right structure, budgets, and other requirements needed to fulfill the marketing function.
We are an agency that works as a seamless extension of our client’s marketing department, but without the cost or risk of hiring employees. We offer the benefits of traditional agencies, while maintaining a lean and nimble team.
About Us & This Blog
WorqFlow Consultants is a digital marketing agency, supporting health and wellness practices to increase their traffic and revenue through result-driven SEO strategies. We’ve developed this blog in order to educate and guide businesses through various business phases from networking to marketing tactics to expand your business.